The trick to successfully promote your spa, clinic or treatments, is not to make the SharpLight Omnimax technology center stage in your promotional messaging. In fact, a healthy ROI, is derived from marketing messages that position you as a specialist in helping bodybuilders, gym patrons, weight loss candidates, models
Marketing & GrowthDo laser hair removal treatments brings in the best ROI? If you were to ask any medical laser aesthetic spa owner or technician in North America, which treatments brought in the healthiest ROI, that laser hair removal treatments would be in the top three, next to (Botox and Hyaluronic Filler) – even though this market
Marketing & GrowthAs we all know, creating brand awareness is one of the best ways to use social media. This allows for customers to find and connect with your clinic, as well as many other benefits like brand loyalty and customer retention. To be able to effectively use social media, you must first understand the objective of each soci
Clinical InsightsTry this trick using laser technology! 1. Conduct one pass of the Skin Rejuvenation treatment, whether it will be textural, pigment, vascular. 2. Next, do a second pass with the 9x9 fractional The result? Hydrated skin with additional brightening benefits and hardly any downtime.
Developing a brand is 95% of the battle. As an owner of a medical laser aesthetic business, the biggest mistake you can make is to deprioritize branding. Without one, it’s impossible to set your business apart from your competition in a meaningful way. What ends up happening, is that your selling strategy becomes depen
Clinical InsightsExfoliation is very important in the colder months as our skin becomes dry quickly. Take a piece of tape and place it on your skin across the front of your hand and pull it off and you will see all the dead skin cells sitting there. These dead skin cells make it difficult to absorb moisturizer as well as make the skin
Clinical InsightsNobody is surprised to hear that owning your own laser aesthetic facility is more lucrative than working for minimum wage as a Technician for somebody else. The reality is, if you are an employee in this industry, your financial future will undoubtedly be quite grim. That’s probably why most Techs dream of starting the
Partner StoriesBodyTunedBy's philosophy is "One Body at a Time." They are a full-service Medical studio that caters to each client's unique style, personality, and needs.
Clinical InsightsWhat should be done when the patient receives medications on a regular basis? All cases in which medications are consumed by the patient in a continuous manner (meaning – more than a one-time single dose), including all types of antibiotic treatments, require a 2-week waiting period during which no medications are bein
Clinical InsightsDr. Nwankpa-Keshinro, an Obstetrician and Gynecologist in Brooklyn who recently changed her specialty to cosmetic medicine, said that “when you clear up someone’s acne or facial hair, they are as grateful as if you delivered their baby.” In other words, there is an obvious public demand for the type of treatments and p
Marketing & GrowthWhether you are a new business, or a company looking to expand your clientele, here are 9 great ways to build your lead list. Utilizing your SharpLight Total marketing membership Hosting SharpLight technology parties Presenting at corporate lunch and learns Using the digital sphere to market your services Choosing the
Clinical InsightsBikini and underarm are the most popular hair removal treatment areas during the summer months. You may notice the tissue there is much darker than that of the rest of the body. It is important to adjust the settings to reflect the darker skin type in these circumstances, and if necessary treat the client as a higher s
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