Start streamlining yourself as a body sculpting & detoxification aesthetician

The trick to successfully promote your spa, clinic or treatments, is not to make the SharpLight Omnimax technology center stage in your promotional messaging. In fact, a healthy ROI, is derived from marketing messages that position you as a specialist in helping bodybuilders, gym patrons, weight loss candidates, models, actors, weight loss coaches, young corporate professionals and detox enthusiasts – achieve their beauty and wellness objectives. This is what streamlining is all about.

It means that your messages are more specific than the broad title of Medical Laser Aesthetician. That is just the skill sets you utilize to specialize in for example, detoxification and body sculpting. You can also choose to specialize in removing acne, hyperpigmentation, scars, tattoos, vascular lesions and so forth.  As long as you focus on one campaign for each specialty your messages will emotionally resonate with the right people. For the purpose of this discussion, we will explore the effectiveness of how specializing in body sculpting and detoxification will create a persuasive digital campaign.

The Medical Laser Aesthetician who specialized in body sculpting and detoxification (online), can benefit by following 7 simple steps outlined below:

 

1. Study the psychographics of bodybuilders, fitness & weight loss professionals and those with weight loss and body sculpting goals.

 

Begin your inquiry by asking very specific questions about your targeted demographic(s).

For instance:

 

What vernacular do bodybuilders, weight loss professionals, people trying to lose weight and detox enthusiasts use? What challenges do they face? What steps do models, actors or bodybuilders need to take, in order to become camera and competition ready? What type of diet plans, training schedules and supplements do dieters, weightlifters and detox enthusiasts contend with and why? What time of year is it and how does that impact your targeted demographic? How will your treatments improve the dating, marital or professional lives of weightlifters, detox enthusiasts and weight loss candidates? How will your treatments help these people achieve their goals faster and more easily and why?  What type of gyms do your targeted demographics belong to? What type of workouts is your target audiences in to? What supplements are they using and why? What type of diet plans are trending in the weight loss, bodybuilding and detox industry? What challenges and side effects are related to these types of diet plans, supplements, products and work out regimes? What brand of running shoes and or work out equipment is your targeted demographic wearing? What is the efficacy rate of diet plans, exercise regimes and the use of supplements? What kind of sacrifices do bodybuilders, weight loss candidates and detox enthusiasts make by working to achieve their goals? And can your treatments minimize or eliminate those sacrifices?

 

2. Understand the science behind body sculpting and detoxification:

 

Do your research. Part of becoming a specialist in weight loss, body contouring and detoxification, is the ability to demonstrate that you have the kind of knowledge and technology that helps your targeted demographic achieve what they desire most. And never overlook the fact that your targeted audience is already well-informed on the subjects like: weight loss, bodybuilding, weight training, detoxification, wellness and stretch marks. After all, these are topics that interest them – which is what makes them aficionados in the first place.  So be prepared to contribute to their knowledge base by explaining:

 

1. How the physics of how each SharpLight Omnimax modules, interplay with the biology of the dermis to: remove stretch marks, tighten skin (after substantial weight loss), detoxify the skin, target and melt the contents of fat cells and remove hair on tanned, light and darker skin types (to make the body appear more defined)
2. How their diet plans, exercise regimes, supplements and products and your treatments augment each other.

 

This will present you as a credible source who is qualified to deliver the results your audiences seek out. Begin your research by learning the science of how:

 

• the MAXRF handpiece tightens loose skin during and after substantial weight loss to give the face and body a more defined look,
• the MAXIR 3.4 & 6.4 cm, compliments a regular exercise regime by targeting and melting away the contents of fat cells on the face and body to appear more shredded and cut and cellulite in those difficult to target areas melt away,
• the MAX ER: YAG sands away stretch marks post weight loss and pregnancy
• the EASY MAX HR635, HR580 and HR730 removes hair (for light, dark and tanned complexions) – so bodybuilders with any skin type can remain hairless, tanned and well-sculpted for competitions.

 

And don’t stop here. Continue to research the science behind whatever products, supplements, diet plans and exercise regimes are trending in the dieting, detox, bodybuilding and wellness community. Find out as much as you can about the pitfalls, benefits, limitations and challenges of whatever undertakings your targeted demographics are undertaking – from a psychological, scientific and spiritual perspective.  This should inspire you to come up with plenty of ideas on how to market to these audiences successfully.

 

3. Make a list of 20 to 30 conversation topics/per month, that your targeted audiences will appreciate.

This will serve as the content for your blog and or vlog entries, e-blasts, newsletters, social media posts and other types of digital marketing collateral. Your messages can offer bodybuilders, weightlifters, detox enthusiasts and those seeking to lose weight, sound advice on how to achieve their goals more expediently. It can be about lessening the discomfort and sacrifice it takes to achieve their desired goals and much more. Start brainstorming ideas. Just be sure to address each demographic separately – per message.  For example, do not conflate bodybuilding goals with weight loss or detox goals.  Those are three different messages. Plus, it should be made abundantly clear (without directly saying it), that you are a part of the communities you wish to engage with online. It should be abundantly obvious, that you share the same: lifestyle, values, desires, challenges and goals – which is why you do what you do.

Read our tip to find 23 examples, of how to position yourself as a streamlined expert in the field of body sculpting and detoxification.

 

4. Get noticed by the right online spectators.

 

For your message to become visible to the kind of people who would appreciate information on body sculpting or detoxification, take the following 5 actions:

 

• Number one, develop a list of approximately 50 – 100 hashtags, about body sculpting and detoxification. Search engine optimization is partially about using keywords that specifically target people, groups and communities that would be interested in what you have to say.

Some examples include (but are not limited to) are:

#NewMoms, #gyms, #DetoxCentres, #FitnessProfessionals, #FitnessTrainers, #WeightLossCoaches, #YoungProfessionals, #models, #ModelingAgencies, #GymRats, #HockeyMoms, #AspiringActors (and anything to do with the) #HealthFItnessWellnessAndBeauty community.

 

• Number two, generate a list of 50 -100 names of fitness and weight loss professionals, coaches, professionals, social influencers and gurus, in the field of bodybuilding, detox and weight loss – who live in your city. It’s important that you conduct an online search for these types of experts, influencers and coaches for two reasons:

1. you can use their Twitter handles and hashtags to ensure your messages are visible to their online networks which are quite large.
2. you can contact them to write blog entries, online reviews or social media posts (that not only attest to your expertise but are visible to yours and their large followings)- in exchange for free treatments or some other type of arrangement.

• Number three, conduct a Twitter search to find hashtags that are both current and amply used. This will get your message(s) in front of large quantities of interested online communities. Search Twitter for the following hashtags like the ones listed below, to find out which keywords are right for the type of messages you wish to put out:

 

#JustGo #muscle #FitFam #fitness #FitSpo #FitnessMotivation #PersonalTraining #ignation #BeastMode #BodyBuilding #HealthyLifestyle #FitFluential #inspire #motivation #dedication #WeightLoss #gym #physique #FatLoss #FitStagram #GymTime #TrainHarderThanMe #gainz #strength #arms #ClassicPhysique #SixPack #EatClean #DoubleChin, #fitness #weightlifting #PowerLifting #LegDay #HackSquat #BeastMode #gains #WorkOutMotivation #life #goals #BestVersionOfYourself #HardestWorkerInTheRoom #DuesPaid #100to0 #FitnessLife #FitnessLifestyle #FitnessGirl #FitnessMotivation #FitnessGram #FitnessBlogger #FitnessBlog #FitnessJourney #FitnessBody #SkinnyFit #SkinnyLegs #shredded

 

• Number four, make sure your SEO is synchronized with your content.  The right hashtags will get your message in front of the right people. However, that is only the technical component of your social media campaign. The messages themselves must be relevant to the hashtags or you’re the point you are trying to make becomes conflated, less focused and defacto less trustworthy. For example, detox hashtags must be used with content that is relevant to detoxification. Bodybuilding hashtags can only go with messages about bodybuilding and so forth. This keeps your messages clear, concise and on target.

 

• Number five, understand the objective of each social media platform and how you can use it to your advantage. Read our article Effectively use social media to your clinic’s advantage to better understand the objective of each social media platform.

Conduct a google search to find out more about what type of content is best for each social media platform on certain days and times.

 

5. Start building up your online networks to become a body sculpting and detox social influencer.

There are many ways to achieve this type celebrity social influencer status on social media:

 

1. You can boost your posts on Facebook (which is fairly inexpensive). It gets you followers (and friends) by the thousands more expediently than if you were to do it organically. Plus, boosting posts can get you people who appreciate information body sculpting and or detoxification. Or you can build your social media network organically. It takes more time but it’s free. As long as you understand the protocols for how to build up followers, friends and contact (on each platform). If you choose to go the organic route, spend time (or hire someone to) follow, add and engage with audiences who complement what you offer on Instagram, Facebook, Twitter and LinkedIn. Most people do a combination of both.
2. It is best to post attention-worthy, brand appropriate messages on a daily basis.

 6. Join local Facebook and meet-up groups:

Start looking for groups on Facebook that have members who would be interested in body transformations and detoxification. You can find groups that cater to weight loss or detoxification issues, fitness, moms who walk, weight lifting discussion, supplements, keto-diet groups, coping low blood sugar, aspiring actors and model, image consultants and anything else you can find and think of. And start engaging with them both on and off-line. Discuss the challenges that people with weight loss, wellness or fitness goals face. Brainstorm about creative ways to position yourself as a detoxification or body sculpting specialist. Craft messages that show your opinions are backed by science. Give your audience an opportunity to meet for a consultation and offer them links to landing pages, blog, and vlog entries, an e-commerce page or your website to learn more.

 

7. Create credible testimonial videos:

 

You will need sources who can vouch for you and record their testimonials with your smartphone.

Find two people from any number of the categories listed below to discuss how your treatments helped them achieve their goals. Your testimonials can come from:

bodybuilders, new moms, gym rats, fitness trainers, weight loss coaches, brides and grooms to be or

any other type of professionals, gurus, coaches or social influencers in the health, wellness, fitness, beauty, event, the image management industry.

You don’t need to necessarily pay them. You can arrange for an to offer them free treatments in exchange for their promotional services or propose another type of mutually beneficial arrangement.

 

8. Attend the right events:

Perform a Google search of events, conferences, festival, conventions, competitions, shows, seminars and tradeshows that are happening in your city. You should know about annual, monthly or weekly bodybuilding competitions, modeling conventions, coaching workshops, health and wellness festivals, bridal shows, and other relevant happenings that get you face-to-face with the type of people who have goals that can be made more attainable with your assistance. These are the places where you can meet people who can appreciate your expertise as a body sculpting and detoxification specialist.  Start building a network of prospects and collaborators. The possibilities are unlimited.