The year, help give your clients and their loved ones the gift of confidence and beauty for the holiday season. It is a time to treat not only friends, family, and significant others but also ourselves. Now is the perfect chance to encourage clients to achieve the “ideal you” before the start of the new year and undo the damage of holiday stress by rejuvenating with a med aesthetic treatment for themselves or someone they care about. To help you reach clients and boost sales, we’re exploring effective and fun promotional ideas for the holiday season, including:

Vouchers and Package Deals for Friends and Family

While many people will be getting last minutes gifts like pajamas and bath sets that will end up going unused or regifted, you can make it possible to give a lasting gift that people will truly love. Whether clients shop for themselves or give a medical aesthetic treatment voucher to a friend, your clinic can be the difference between another holiday filled with mediocre gift baskets and one that makes a real difference in someone’s life.

Benefits of Giving a SharpLight Gift Voucher

When encouraging your clients to buy vouchers for themselves or loved ones, promote these benefits:

• Recipient can use the voucher at their convenience
• Bundled services are often cheaper
• No expiration dates
• Save money before prices go up after the new year
• Vouchers can be gifted or kept for oneself

Year End Sales

As the year comes to an end, it’s important to keep sales momentum going. With many of your clients already spending on gift and other holiday expenses, you need to create sales that are irresistible and offer something beyond what is normally available. Consider these discount and promotion ideas:

Year End Promotion Ideas

• 30%-50% off all laser packages
• Buy a $100 gift card and receive 2 free underarm hair removal treatments
• Buy any laser package and receive a free spa treatment
• Purchase a gift card valued at $200 or more and receive a small area laser package for free

Last Minute Gift Ideas

There are a variety of ways to bundle SharpLight’s services and discounts to create last minute gift ideas. Encourage clients to buy these discounted packages to keep for themselves for later or to have as a “just in case” gift. Focus your last-minute voucher offers on your most popular services and for services that can be used by the most people. Last minute voucher ideas include:

• 50% skin rejuvenation treatment
• 20% off hair removal
• Buy one get one Rapid Peel Treatment

Bulk Buying Promotions and Gifts with Purchase

For clients who want to get something for themselves and get their holiday shopping done, offer bulk discounts and packages such as:

• Buy 3 skin rejuvenation treatments and get 3 free
• Buy 2 get 1 Free – Vascular/Pigmented Lesions
• Buy any laser package a receive a $50 gift card
• Free facial or massage when you buy 1 laser treatment package valued at $400 or more
• Receive a complimentary gift bag when you purchase a fractional resurfacing treatment

Connect and Reconnect with Clients

The most important part of a successful promotion is ensuring the message reaches your clients. Use the holiday season to contact your list of clients with a Seasons Greetings Card, Holiday Newsletter and list of special year end promotions.

Taking time to reach out to clients is critical year-round as obtaining new customers is exponentially more expensive than it is to retain current ones. An engaging newsletter and irresistible sale are both great ways to keep your clinic visible and connected.

How should you connect with clients during the holidays? Email is the most efficient and cost-effective way to reach the majority of your client base. When choosing your email marketing communication for the season, consider these ideas:

• Year End newsletter announcing exciting changes for the new year
• Irresistible “Gift with Purchase” emails
• Lowest prices of the year and “Limited Time Only” promotions
• Happy Holidays / Thank you for being part of the SharpLight community
• Promoting a “New Year, New You” message with great products to build confidence

Finishing the Year Strong

SharpLight is committed to helping our partners have a successful and rewarding experience year-round and we’re looking forward to another great year to come.  For more resources, ideas and support for marketing initiatives, we can be reached at 1 (866) 513-7797.