If you’re not doing so already – now is the time! SharpLight’s body and facial contouring treatments are amongst the best to market with summer months generating high demand. Non-invasive treatment options are especially popular due to their zero downtime or side-effects. Here are some tips to help you maximize on the marketing potential of your radio-frequency treatments.

Audience Segmentation:

“Effective marketing begins with understanding your audience. Audience Segmentation is the key that unlocks the door to personalized connections, allowing you to speak directly to the heads and minds of your customers.”

Dividing your audience into further subgroups allows you to create more tailored marketing material that specifically speaks to niche concerns belonging to that subgroup. You can segment and audience based on demographic details, such as age. You can also create a subgroup based on shared behaviour characteristics. Psychographic segmentation is when you address a group connected by a certain idea or mode of thinking. You can leverage multiple categorization modes to connect with your audience even further. For example, you can consider demographic details with psychographic ones to pinpoint the most effective message for your audience.

Here are some examples of audience segmentation for body contouring that you can leverage for your marketing efforts.

Millennials and Gen-Z:

As the efficiency, popularity, and accessibility of medical aesthetics increases, more and more young people are looking to make the investment. This is especially so with non-invasive methods that are proving not only more effective than more invasive options, but also gentler on the body and skin. As the summer months come in full-swing, consumers of these demographics are looking to showcase a more fit and toned appearance. While diet and exercise play a key role in supporting and maintaining body contouring results with radio-frequency, the opportunity to actually engage in spot reduction is considerable! Your radio-frequency device offers your clients the opportunity to burn away fat in just a few sessions, without the hectic downtime and side-effects of other invasive methods. This is in addition to other key benefits such as fine line and wrinkle reduction, plus gleaming skin! How’s that for beach prep?

Mothers:

This is another popular audience subgroup looking to invest in their self-care post-pregnancy. In addition to excess fat, cellulite is one of the leading concerns among women, especially those who have undergone pregnancy and childbirth. You must already know this – but your female clients are more physiologically prone to developing cellulite compared to your male clients; the ratio is 9:1. To treat cellulite, 3 actions are required. We must a) address the loss of collagen, b) reduce fat c) improve circulation. SharpLight’s radio-frequency technology allows you to effectively target each of these mechanisms – and more!

Your body contouring treatments help address the concerns of excess fat and cellulite, while also providing relief from fine lines and wrinkles! Your non-invasive radio-frequency body contouring is a very safe and effective method for mothers looking to find accessible solutions that fit with their busy lifestyle.

Older Adults:

As metabolism slows with age, fat burning isn’t as effective as it used to be for many people entering their later years. While safe exercise is recommended throughout life, certain physiological changes that come with aging may make it harder for individuals to exercise as they used to or were able to in the past. These conditions make non-invasive treatments like radio-frequency body contouring even more popular amongst a demographic that is looking to retain their look and feel of youth as much as possible.
Consider that radio-frequency offers many advantages such as its non-invasive and comfortable nature – alongside no downtime; it’s easy to see why this would be such a popular option amongst this demographic. With older adults carrying more wealth and disposable income, they are often looking to invest it back into their lifestyle care. Summer is also a great time for travel, making the opportunity to engage in contouring during the summer even more appealing.

Male Clients

More and more males are looking to invest in medical aesthetics to look and feel their best. A popular treatment amongst this demographic is body contouring. Radio-frequency treatments can help male clients spend less time at the gym to get the physique they desire, while also targeting stubborn fat resistant to the traditional diet and exercise approach. This act of self-care can also boost other healthy behaviours of proper diet and exercise, making it a popular treatment amongst male clients, especially with the onset of summer!

 

Marketing Magic:

There we have it, 4 audience demographics to be aware of when marketing your body contouring treatments. By using personalized messaging and offers for these subgroups, you can build better rapport and business promotion. To access more marketing resources, visit your MyMarketing section on your MySharpLight portal!