Brand & Content Specialist/Manager

Position Summary

The Brand & Content Specialist is responsible for bringing the SharpLight brand and marketing strategy to life through compelling content, creative execution and storytelling. This role owns the question: "How do we bring the SharpLight story to life?" Working closely with the Marketing Director and Demand Generation Specialist, this role translates strategy and campaign briefs into high-quality creative assets across social, digital, video, email, web, events, PR and Sales enablement.

Brand Management & Content Creation

• Maintain and strengthen SharpLight's visual brand identity and consistency across digital, print, social, event and Sales materials.
• Maintain brand standards, templates and creative guidelines.
• Develop educational, promotional, thought-leadership and customer-success content.
• Translate technical, clinical and commercial concepts into engaging customer-facing content.
• Adapt content for different audiences, platforms and stages of the customer journey.

Copywriting & Social Media Execution

• Write and edit copy for social media, email, websites, landing pages, campaigns, blogs, brochures, advertisements and presentations.
• Maintain a consistent SharpLight brand voice.
• Execute the social media strategy and calendar established with Demand Generation.
• Create, schedule and publish social content and platform-specific creative.
• Support community engagement and monitor emerging social formats and creative trends.

Video, Photography & Storytelling

• Develop short-form and long-form video content.
• Film and edit product, educational, customer, event and social video where appropriate.
• Coordinate professional video and photography resources when required.
• Develop partner/customer success stories, case studies, testimonials and before-and-after content.
• Turn individual stories into reusable assets across campaigns, Sales, social, email and web.

Campaign, Website & PR Creative

• Translate Demand Generation campaign briefs into compelling creative concepts and assets.
• Develop advertising creative, graphics, video, emails and supporting campaign materials, including variations for testing.
• Create and maintain website copy, imagery, video and other content in partnership with Marketing Operations.
• Support landing-page content and produce SEO-informed content based on shared priorities.
• Support PR execution, media materials, announcements and company communications.

Sales, Event & Asset Support

• Develop brochures, presentations, one-pagers, product assets and other Sales enablement content.
• Support creative requirements for trade shows, workshops, webinars and partner events.
• Maintain an organized library of approved photography, video, B&As, testimonials, graphics and templates.
• Ensure current and approved assets are easily accessible to internal teams.

Key Performance Indicators

• Campaign asset delivery and timeliness
• Content engagement and utilization
• Content quality and brand consistency
• Video/content performance
• Customer stories, case studies, B&As and testimonials produced
• Sales utilization of marketing content

Education & Experience

• Bachelor's degree or diploma in Marketing, Communications, Journalism, Graphic Design, Digital Media or a related field.
• 3-5+ years of experience in content marketing, brand marketing, creative marketing or digital content.
• Strong portfolio demonstrating content creation and creative capabilities.
• Demonstrated experience creating content across multiple formats and channels.
• Experience with social media content creation and execution.
• Experience creating and editing video content.
• B2B experience preferred; medical aesthetics, beauty, healthcare, medical devices or lifestyle brand experience is an asset.

Knowledge & Technical Capabilities

• Excellent copywriting, editing and storytelling skills.
• Strong visual judgment and understanding of brand design.
• Experience with Adobe Creative Suite, Canva or comparable creative platforms.
• Video filming and editing capabilities.
• Understanding of social-media formats and best practices.
• Basic understanding of website/CMS platforms and SEO content principles.
• Photography skills and familiarity with CRM/email platforms are assets.

Core Competencies

• Strong creative judgment
• Storytelling
• Attention to detail
• Brand sensitivity
• Excellent written communication
• Visual communication
• Initiative and resourcefulness
• Organization
• Project and deadline management
• Collaboration
• Adaptability
• Curiosity about customers and the market
• Ability to translate strategy into compelling creative execution