Websites – A Digital Store Front

Websites – A Digital Store Front


A well-crafted website for both mobile and desktop access is a standard ‘must-have’ for any business wanting to achieve success. Your website is the first handshake that a prospective client receives, and often it provides the first impression of your practice.

What is an effective website? In short, it is a place that effectively delivers the message you want to share. Building a great website takes thought and effort. It should always meet the following objectives:

  • Be user friendly and easy to navigate.
  • Have superior images and video content.
  • Have an attractive appearance: easy to read text, be designed with complimentary colors and simple layout that allows your audience to focus on the content.
  • Contain relevant, original, and concise content that is updated regularly.
  • Have multi-browser capability to ensure that your content functions well for all users. According to a recent report rendering the stats for 2019, Chrome held 47.85 %, Safari 36.85 %, Firefox 3.98 %, Edge 3.66 %, Samsung Internet 3.16 % and IE 2.36 % of browser market share in the United States of America.[1]
  • Be designed with SEO in mind to improve searchability.
  • Be linked with social media pages — ONLY if they are frequently updated.
  • Have contact information that is easy to locate.
  • If possible, create a press page showing publications and other media.


Website usability plays a vital role in the success of a website. Good usability helps to provide a seamless experience for visitors and improves your chances of success. It is one of the factors that sets a professionally designed website apart from the rest. 

Let our marketing team help you create a website for your business. email marketing@sharplight.com for more information on our website packages that will help elevate your business to the next level!