By now, you must have heard of the uber-popular skincare/makeup trend known as glass skin. This Korean beauty trend has been going global for the last couple of years and is still in motion! Clients are looking for feasible alternatives to the many makeup and facial product tutorials aimed at achieving this coveted look. With the relative ease of achieving this look through minimally invasive or non-invasive med aesthetic treatments, clients are ever ready to opt-in!

Widespread Popularity

When searching across media, literature, and online presence – data shows us just how popular this trend has gotten; since the beginning of 2020, the impact score for ‘dewy skin’ has increased by 433%, while the same for ‘no makeup makeup’ has increased by 479%. This score measures the amount of mention across different media. The high statistics we see establish the power of these trends within the beauty industry – and your SharpLight medical aesthetic treatments can meet this demand head-on.

SharpLight’s Skin Rejuvenation

True to its name, this skincare look is characterized by gleaming, pore-free, radiant skin. With SharpLight’s skin rejuvenation treatments, you can easily promote glass skin results to your clientele. Not only is glass skin a natural result of various SharpLight skin treatments, but showcasing glass skin treatments and results will support your marketing efforts. Let’s break down what you need to know to effectively showcase and market your glass skin results.

Step 1: Understand Which Treatments bring us the Glass Skin Results.

Since the goal of glass skin is to achieve clear, radiant, smooth, and pigment-free skin – you can bet any treatment your client needs will bring them closer to achieving this result. After all, with SharpLight you can treat over 60 clinical indications, easily and effectively. Yet there are specific treatments that work directly on problem areas often seen as a hindrance to glass skin.

Step 2: Master Multiple Treatment Options Based on Your Clients Needs.

Your Rapid DPC^TM technology offers you an SR 580 handpiece that can be a simple way to treat prominent and common concerns. The list includes skin textural concerns, open pores, fine lines, skin laxity, and pigmentation. You can also use your AC 420 to treat some of the most common and dominant forms of acne, including acne vulgaris which makes up the most common form of acne. Consider that acne vulgaris affects around 80% of women and 90% of men across varying ethnicities and you can easily see why this treatment would be a popular one. It would directly support your client’s glass skin results if acne is preventing its natural occurrence.

Other advanced SharpLight solutions like fractional resurfacing, or VermaDerm^TM -which uses infrared energy- can also help facilitate glass skin results. VermaDerm can help smooth and tighten the skin while tightening open pores and promoting a healthier glow. If you have a Q-Switch laser, you can also do a CC peel – which can help with many indications like dull skin, large pores, textural concerns, and acne.

When stacking treatments, you can use the CC Peel as a preliminary to DPC^TM or Fractional resurfacing. Even fractional resurfacing can aid a lot of your clients in achieving their glass skin look due to its powerful capacity to treat acne scarring, textural damage, and other items on the list.

You can of course stack multiple treatments to achieve more fortified results with each technology having its unique impact, and also provide a more personalized and expert-led approach for your client using multiple technologies and/or handpieces. Remember to make sure you have the right training before carrying out stacked treatments. If in doubt, reach out to our clinical team for clarity and advanced training.

Step 3: Understand and Communicate your Unique Advantage in Fostering Personalized Solutions towards Simple, Clear Cut Glass skin.

This is where your social media strategy can play a big role, as can greater attention during your client consultations. Below are some tips to better promote your familiarity with this phenomenon both in-person with cliens and online. Showcasing your awareness of this desired look not only simplifies skincare goals – the natural results of your SharpLight treatments – but also shows you as aware of leading trends in your industry. This will further promote your lead or client’s trust in your knowledge and approach.

Tip 1: Publish social media posts that promote your skin rejuvenation treatments as the most straightforward, least time-consuming, and easy solution for the glass skin look.

• Actively use the terms ‘makeup-free’, ‘dewy skin’, and ‘glass skin look’.
• Mention the exact indications, like rough skin texture or large pores, that can take away from achieving the glass skin look.
• Show how they can achieve their desired results with your treatments that better stimulate their skin’s renewal in comparison to long multistep skincare regimens or makeup tutorials. The ease and lack of chemicals are very attractive selling points.

Tip 2: Showcase real results through quality Before-and-Afters.

• Mindfully collect quality BNAs that you can use as proof of the strength of your treatments. Visuals are important in any industry but are especially convincing in the field of medical aesthetics.
• Having quality BNAs that you can promote will build greater credibility. Learn how to capture expert-quality BNAs here.

Tip 3: Use quality hashtags when promoting your treatments and capacity to achieve glass skin results.

• When done right, hashtags are a powerful tool that can drive more traffic to your social media – and consequently your clinic.
• This is especially the case on platforms like Instagram and TikTok, two very strong platforms for aesthetic businesses.
• You want to aim for a select few hashtags.
• You can also use branded hashtags to build a stronger association between glass skin and your clinic in the minds of your audience.
• Take a look at our Glass Skin Hashtag Bank below for more ideas

Tip 4: Consider spending some money behind your posts to get greater exposure.

• This is one of the simplest ways to get your message to the right audience, and very effective in growing your following.
• You can select the option to show your advertised posts within a certain area to find more likely prospects for your clinic.

Tip 5: Give special time during your consultation to consider your client’s needs.

• Readily assess any other indications you may be able to treat during your client consultation to help your client make an informed choice
• Make a treatment plan in line with your client’s needs and showcase how you can help them achieve glass skin through a personalized approach – which is more effective and convenient.

Your Plan in Action

By establishing a greater understanding of skincare philosophies, needs, and trends – you can get creative in how you showcase the strength, efficacy, and thereby relevance of your treatments to your clients’ skincare regimen. You can simplify it, advise them on the best course of action, and provide more powerful treatments than they’d be able to find elsewhere – be in at-home products or other businesses where they don’t rely on powerful, clinically-backed multimodality technology. You can tackle multiple of their concerns at once, even the ones they previously thought impossible to treat. With reliable proof, strategy, and communication- you can get the word to the right audience and further advance your clinic’s reputation and success!

Glass Skin Hashtag Bank

Here is a list of more general hashtags you can use to promote your glass skin results: #glassskin #clearskin #laserfacial #beautifulskin #kbeauty #healthyskin #flawlessskin #antiaging #skincare #skincareroutine #glowingskin #glassskinmakeup #glassskincare.

Feel free to add hashtags like #makeup #makeuptutorial as those are tags your potential clients may also likely be on; you want to be where your future clients are. As a service business don’t forget to add hashtags with your city or town’s name in them to further situate your business.

Looking for more tips? Visit your MyMarketing SharpLight portal for more resources!