Marketing Muse: Tips to Effectively Market Your Healthy-Aging Treatments to a Diverse Demographic Base

Offer healthy-aging treatments in your clinic as a key way to attract a larger demographic.  These treatments address the needs of older demographics experiencing collagen loss, as well as younger demographics seeking preventative measures in their skincare routines.  

Social media is a powerful tool to highlight the value of your services to a larger audience, across various demographics. Here are some tips to keep in mind to further strengthen your social media strategy.    

• Share reviews and testimonials from a diverse demographic. Sharing reviews from your patients will go a long way in building rapport with your existing and potential patient base. 
• Keep in mind different personas when explaining your treatment services on social.  A younger demographic may be keen on the pore size reduction, or skin brightening capabilities of a treatment. An older demographic would likely be keener on wrinkle and fine line reduction, or skin tightening.  
• Make use of different channels available to you, provided you can maintain the engagement. Company website, blog, different social media channels, community events and publications are all key avenues.  

Hint: Older demographics may frequent Facebook more, while younger demographics are noted as more active on Instagram and TikTok.  

• Your social media posts and email marketing should contain a clear CTA. What is it that you want your audience to do? Visit your website or blog? Book a consultation? Share your event on social? Make the direction clear, actionable, and convenient.  
• Consider micro-influencers and user-generated-content from different demographics. You’ll find these micro-influencers once you understand your community and consumer market well.  
• Don’t hesitate to get nerdy! Showcasing the science behind your treatment results in an easy-to-understand way will surely create an impression and boost confidence in your treatments. This is true across all demographics, as consumers look to invest in scientifically backed skincare products/services with proven results.  

Social media is an effective and convenient way to display your offerings and build rapport with multiple people at once. Tap into its power to strengthen your practice’s image and create a stronger patient pool. At the same time, be sure your team carries a positive energy both onsite as well, to further build and maintain trust with your increasing patient base.