Summer months can mean slower business for aesthetic businesses. Competing factors such as clients being away for vacations or spending time in the sun which is a contraindication for several aesthetic treatments – play a large role in this dynamic. However, there are ways you can better position your business and marketing efforts to attract a significant pool of clients even in the summer months. Here are some tips on how to leverage the right tools and technologies to take your aesthetic business to new heights this summer.  

Tips: 

 To combat slower demand and attract clients during the summer, develop targeted marketing strategies and promotions. These can include:  

• Special summer packages 
• Discounted treatments 
• Referral incentives 
• Collaborating with other businesses to create joint offers 

Adjust your treatment offers to cater to the specific needs and concerns of clients. This could involve promoting treatments that address: 

• Body contouring concerns  
• Sun damage 
• Hyperpigmentation 
• Post-sun exposure recovery 

Promote more summer-themed content on your social media. Social media usage tends to increase during the summer, with people sharing their vacation experiences, outdoor adventures, and leisure activities. This means that beauty businesses face more competition for consumers’ attention and engagement on social media platforms.  

Use a mix of formats such as videos, images, infographics, and blog posts to cater to different preferences. This will make your social media presence more dynamic, leading to greater engagement during busy months. 

Focus your efforts on providing skincare consultations and building rapport with your clients and potential leads. Now is the time to increase online engagement, take more part in discussions, and better understand your online audiences’ needs.  

Get creative! It’s not just about the outcome of your treatments, but also how your client experiences receiving them. If you can make it a unique summer experience, you can create extra value for your clients.  

With some effort and strategic thinking, you can effectively make your business a hot zone for summertime success. By leveraging the unique potential of the treatments you’re offering this summer, you can attract an audience looking for that very opportunity. By focusing on key summer skincare concerns, such as body contouring, you can offer truly revenue-generating treatments. By establishing a dynamic, summer-tuned social media presence, you can better your business reputation and rapport. This is a key time to further your business strategy and legacy; your unique approach to your summer success can set the stage for even greater success year-round.