SharpLight Technologies Ltd., a leading manufacturer and global provider of innovative medical aesthetic technology, will be releasing an update effective May 1, 2020. Introducing a new Unlimited Pulse Program (UPP) to be included in their first ever offering of a 4-Year Bumper-to-Bumper warranty for an undetermined period, exclusively available in the United States.
Current Climate for Medical Aesthetic Practitioners
According to the American Society of Plastic Surgeons (ASPS) the total number of cosmetic minimally-invasive procedures has increased by 228% from 2000-2018. Second to Botulinum Toxin Type A, laser treatments such as skin resurfacing, have shown the second largest increase of all minimally-invasive cosmetic procedures presenting a 248% increase during the same eighteen year stretch.
The medical aesthetic laser and light-based market has grown year-after-year. As society demonstrates greater acceptance and inclusivity, we will likely see the market continue to expand. One example of this is the increasing percentage of men electing to participate in minimally-invasive cosmetic procedures. According to a report published by the ASPS, the total number of cosmetic minimally-invasive procedures for men increased by 72% from 2000-2018. Other variables that have been speculated to drive the growth over the last two decades include: increased life expectancy, age of retirement, social media, and technological advancements that have led to greater efficacy, increased comfort, and less associated risk during treatment.
While the market continues to escalate, so does the competition—as competition increases (akin to most other industries), prices are driven down. This is a fundamental economic principle and a reality in commerce that all industries face—battle and conquer. However, those companies that conquer are those who plan, strategize, and align themselves with ‘Partners’ who will invest in their success.
Having global insight, SharpLight Technologies studies the marketplace and stays on top of its curves ensuring their Partners are equipped with the tools and guidance to flourish. In their latest findings, SharpLight discovered the need to supply physicians the resources to allow them to be more price-competitive, thus further elevating their potential return on investment.
UPP
On March 3rd, 2020, SharpLight’s CEO; Shlomi Ben Avi, announced an unprecedented addendum to the company’s standard warranty program. “The new 4-Year Warranty and Unlimited Pulse Program was rolled out after the need was recognized in the early stages of Q1 2020,” he said during an interview.